Commentary by Michael Wade, consultant, speaker, and author of "Pilate's Magician."
My assumption was that since they were using English copy, they were deliberately being controversial and hoping to get some US coverage. Maybe I'm just too cynical though.
Pete,I wondered about that too but Absolut is hardly some unknown. Why have an ad that will cause you to lose business?
My assumption was that since they were using English copy, they were deliberately being controversial and hoping to get some US coverage. Maybe I'm just too cynical though.
ReplyDeletePete,
ReplyDeleteI wondered about that too but Absolut is hardly some unknown. Why have an ad that will cause you to lose business?