After what may have been extensive and absorbing research, Andy Lester gleaned some practical resume tactics from the grocery checkout lane. An excerpt:
There's always a blurb on the front for an article inside that offers a specific number of items inside. They're of a form like:
17 hottest celebrity couples
23 ways to keep your man happy
37 quick and easy meals for summer
684 new looks for under $100
It doesn't take any research to see the numbers leap out at you. It's just an established practice in the publishing world:
ReplyDeletehttp://ask.metafilter.com/88858/Numbers-on-magazine-covers-does-it-work-in-the-US
Truth be told, I took that picture from the blog entry at Borders, but it's all the same.
Andy,
ReplyDeleteForgive my humor. I thought you raised an interesting point.
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ReplyDeleteI wasn't upset. It was amusing. :-)
ReplyDeleteI constantly make the point about quantifying on resumes to add depth and interest. That numbers are eye-catching just reinforces that.
Good point.
ReplyDeleteYou've always got to make yourself different in someway, ain't nobody going to sell you, thats your job. If you don't tell somebody something how they are the going to know. The more reasons you give for somebody to choose you the better. You've got to make them want you.