Do you ever wonder about the ethics of showing a deceased celebrity in a television commercial?
Who truly knows how the person would have regarded the product? In some cases, it may be possible, but in many others you can sense that the relatives just wantewd a check.
Here's the story behind the use of Audrey Hepburn in those ads for The Gap.
The truth: Fashion wasn't high on her list of values but the proceeds are going to one of her favorite charities.
[HT: Adfreak ]
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