As I drove with Monderman through the northern Dutch province of Friesland several years ago, he repeatedly pointed out offending traffic signs. “Do you really think that no one would perceive there is a bridge over there?” he might ask, about a sign warning that a bridge was ahead. “Why explain it?” He would follow with a characteristic maxim: “When you treat people like idiots, they’ll behave like idiots.” Eventually he drove me to Makkinga, a small village at whose entrance stood a single sign. It welcomed visitors, noted a 30 kilometer-per-hour speed limit, then added: “Free of Traffic Signs.” This was Monderman humor at its finest: a traffic sign announcing the absence of traffic signs.
Read the rest of Tom Vanderbilt on "The Traffic Guru."
No comments:
Post a Comment