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Wednesday, May 20, 2009

"So easy, a man can do it."

Idea Anaconda examines a story from Britain about the way men are portrayed in commercials.

You can certainly find that pattern in American ads. If there is an idiot in a commercial, odds are it is a man.

2 comments:

  1. Perhaps it's just me. The commercials with the "dumb guy" don't bother me; the ones with the more specific "dumb guy", the "Dumb Dad", do.
    Being a "Dumb Dad", I pull out my little notepad and note the company paying for that shill-ware on a list.

    The "Don't buy anything from this company" list. Enough "Dumb Dads" do this and we'll see a change in advertising

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  2. Debizano11:33 AM

    Us women get the same treatment...if there's a brainless sex pot in an ad, chances are its a woman.

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