"A grave violation of company rules"

A German company reels from accounts of a sex party for executives and sales agents:

Twenty prostitutes and canopy beds in an open-air bordello: A Hamburg-based insurance company has acknowledged treating its best agents to a debaucherous party in Budapest during which sex workers were color-coded according to their purpose and given stamps to tally each encounter. The company magazine later gushed about the "killer fun."

Obvious questions: What in that company's culture made anyone think that such an event would be anything close to acceptable? What are the odds that similar events will emerge?