When Preparing Business Proposals

When preparing a business proposal, it is important to remember that:

1. Those who would benefit the most may be your strongest opponents;


2. The obvious benefits may not be so obvious to individuals who lack a passion for the subject;


3. The more benefits you list, the more you devalue your currency;


4. Pushing for a decision may produce one, but not the one you want;


5. A higher purpose won't kill the deal and it may close one;


6. The reviewers of the final draft should pretend that the proposal was rejected and then should search for the reason why; and


7. The customer always has the last say as to what is important.