The New Rules

There are times when the rules of how certain matters are best handled start to change but people continue to operate under the old system. Most of them don't sense the new rules. A few suspect the changes but they are reluctant to abandon what once was tried and true because doing so is felt to be too risky. 

The individual or organization who adopts the new rules has a huge advantage but may have to hide the new approach under a cloak which resembles the old one in order to assure dissenters or gain a strategic edge. 

This advantage may not last long. Even the dullest competitors will eventually begin to notice a shift in the terrain.

Review your operations. Rather than assuming that problems are due to a failure to execute the old rules, check to see if some new ones have arrived.