Business Week has a good take on the increasing speed of company and product start-ups.
An excerpt:
Virgin, which made its name in music, megastores, and airlines, may be the exemplar. In short order, it has entered one new business after another, including mobile phones, credit cards, bikes, fitness clubs, books, hotels, games, trains, consumer electronics, even space travel. "A good idea for a new business tends not to occur in isolation, and often the window of opportunity is very small," explains Branson. "So speed is of the essence."
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