Trout, Drucker, and Marketing

Jack Trout examines Peter Drucker’s thoughts on marketing and innovation and gives some points for consideration. An excerpt:

There's a lot of hogwash in corporate America about employee motivation. Brought to you by the "peak performance" crowd, along with their expensive pep rallies.

The folks who report to you don't need mystical answers on "How do I unlock my true potential?" The question they need answered is, "What makes this company different?"

That answer gives them something to latch on to, and run with.