Attractive Employers

Business Week looks at the most attractive employers for recent grads:

The numbers demonstrate only half the challenge. In crafting the perfect pitch these days, it's not enough to have a marquee name or competitive pay, although those certainly help. To land the most desirable young grads, employers need to put something far more valuable on the table: the organization itself. Companies with corporate cultures that stress social responsibility, diversity, and the environment, all values that align with those of the twentysomething generation, stand to get the lion's share of interest from job seekers.

Some of the old recruiting orthodoxies are rapidly disappearing. Financial services companies, once the refuge of business majors and quant jocks, now accept liberal arts grads in droves even if it means a bigger up-front training investment to get them up to speed. Almost half of entry-level hires at Lehman Brothers and JPMorgan and a third of those at Goldman Sachs fall into this category.