Friday, October 20, 2006

The CBS News Audience

From National Review: Rob Long's satiric take on focus group testing of the CBS Evening News with Katie Couric:

America Faces Terrorism
This segment was problematic. Of course, America does face a terrorism threat, and a discussion of it is appropriate and necessary for any news broadcast. And yet, our viewership, 27 percent of which is non-ambulatory, becomes unduly panicked and agitated by most of the news items in this general category. Viewers in the crucial 70 - 88 age range reported heart palpitations, anxiety, and irrational anger directed at (for some reason) Guatemalans. Suggest making this segment a "web only" feature of the broadcast.

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