A business school class in Creativity and Personal Mastery?
It’s a hit.
And it raises a good question: Is what you’re using working?
An excerpt from Fortune magazine:
CPM is the brainchild of Srikumar Rao, an ex-marketing executive from Wall Street and Hollywood. (The Exorcist was one of his early successes.) He went into teaching when, he says, "I needed to integrate my spiritual life with my work life." Now Rao is spreading his message with a new book called Are You Ready to Succeed?: Unconventional Strategies for Achieving Personal Mastery in Business and in Life. Unconventional is right. "Raoism," as his devotees call it, uses a system of intense introspection to revive energy and creativity. In a series of eight mental exercises, Rao explains how to shush the inner chatter and clear the way for career growth. Granted, it sounds like New Age hokum. "I was sticking my neck out a bit to recommend that we take on this course," says Paddy Barwise, head of the marketing department at the London Business School, where Rao taught last fall. "Most of the people who come to my class are downright unbelievers," admits Rao. "But is the mental model you're using now working better for you than the one I'm proposing?"
And it raises a good question: Is what you’re using working?
An excerpt from Fortune magazine:
CPM is the brainchild of Srikumar Rao, an ex-marketing executive from Wall Street and Hollywood. (The Exorcist was one of his early successes.) He went into teaching when, he says, "I needed to integrate my spiritual life with my work life." Now Rao is spreading his message with a new book called Are You Ready to Succeed?: Unconventional Strategies for Achieving Personal Mastery in Business and in Life. Unconventional is right. "Raoism," as his devotees call it, uses a system of intense introspection to revive energy and creativity. In a series of eight mental exercises, Rao explains how to shush the inner chatter and clear the way for career growth. Granted, it sounds like New Age hokum. "I was sticking my neck out a bit to recommend that we take on this course," says Paddy Barwise, head of the marketing department at the London Business School, where Rao taught last fall. "Most of the people who come to my class are downright unbelievers," admits Rao. "But is the mental model you're using now working better for you than the one I'm proposing?"
There must be something to it. The class is so oversubscribed that he has had to devise a rigorous application process. (Each candidate must submit a resume, agree to be interviewed, and write seven essays.) And Rao's is the only course at the Columbia B-school that has its own alumni association.
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