To recruit daddy's little girl, some employers in the U.S. are courting daddy.
Companies are reaching out to parents to woo a generation of college students raised by ever-more-involved parents. Merrill Lynch & Co. invited interns' parents to visit company offices. Ernst & Young LLP is packaging company information for parents. Vanguard Group Inc. sends letters to recruits' parents and has advertised on the parents sections of college Web sites. Deloitte & Touche and other big recruiters are weighing similar moves.
Read the rest of the CareerJournal article here. (I think the entire approach is a little strange.)
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