From the outset, the conversion of celebrities was important to Scientology. An internal newsletter produced by the Hubbard Communications Office, probably in the mid-fifties, asserts, “There are many to whom America and the world listens. On the backs of these are carried most of the enthusiasms on which the society runs.” It goes on, “It is obvious what would happen to America if we helped its leaders to help others. Project Celebrity is part of that program. It is obvious what would happen to Scientology if prime communicators benefitting from it would mention it now and then.” The piece concludes with a list of the day’s stars—Orson Welles, Howard Hughes, Walt Disney, and Greta Garbo among them—referring to them as “game” and “quarry” for Scientologists to “hunt.” Though Scientology is not known to have had success with this early group, the movement now counts Tom Cruise, John Travolta, Kirstie Alley, and many other celebrities as members.
Read the rest of Dana Goodyear's article about Scientology's Celebrity Centre.
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