Filling the Unknown Desire

Daniel H. Pink on the peril of giving people what they want:

The individuals and companies that make a difference — and make a buck — are those who are able, to paraphrase the great Paola Antonelli, to give the world something it didn’t know it was missing. So if you look at the real gamechangers, in media and elsewhere, they’re things people weren’t looking for.

[Execupundit note: Henry Ford once said, "If I'd asked people what they wanted, they would have said faster horses."]