Henry Ford is said to have observed that if he'd asked his customers what they wanted they would have said a faster horse. Steve Jobs was particularly adept at giving us what we wanted before we knew we wanted it.
There are many intangibles in that process and, I suspect, the ultimate product more closely resembles poetry than prose but it need not take us into new realms of imagination. Ray Kroc saw poetry in a hamburger bun but his real verses were written in a process which consistently delivers a high quality, perishable, product via teenagers.
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