When Do You Find Time to Read?

I am sometimes asked, "When you you find time to read?"

It's a good question. Most of us are scrambling and we have to catch reading on the fly.

Or do we? Novels can be read late at night or while waiting for the multitude of personal appointments which are set for one time but don't really start until 20 minutes later. [I always have a book or two within reach.]

Business reading, on the other hand, should not be regarded as leisure but instead as an important part of work. I't's easy to fall behind on business reading but the volume would be impossible without setting aside time to read. My clients pay me for judgment and insight. Both of those frequently require reviewing the ideas and recommendations of others, if only to confirm that the original analysis was correct. 

Some standard recommendations:

1. Set aside time to read.
2. Set aside time to think.
3. Set aside time for uninterrupted work.
4. Set aside time to go and see.
5. Don't assume that your job only consists of going to meetings.