Showing posts with label mission statements. Show all posts
Showing posts with label mission statements. Show all posts

Wednesday, July 11, 2007

Mission Statements

I was talking to a manager the other day about mission statements. Most are bunk. A great many are posted and wisely forgotten. Many are too academic or verbose.

In my book, it is better to have no mission statement than to have a mediocre one.

Ruling out the ones that I've written for clients - each of those, of course, has the silver-tongued eloquence of Demosthenes - my favorite is that of the Phoenix Fire Department:

Prevent harm - Survive - Be nice

Are there any mission statements that you love?