What is it that you can do well which, to your knowledge, no one else can do in quite the same way?
Obviously, the answer to that is very important. It helps to know areas in which you are not just the best but are the only person with a particular combination of insights and skills.
This doesn't mean that you have a lock on winning a project or job. You may be a unique flavor of chocolate but the buyer or prospect wants vanilla.
Knowing your "monopoly" can help to clarify your message and increase your persuasiveness. It can also be an advantage to hone.
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