"We think about the future all day, every day. What time do I need to leave the house? What's for breakfast? Can we picnic on the weekend? Should I change jobs? Move house? Online and offline, the news is mostly speculation: what will happen in Congress, in traffic, in the markets. However much we might aim to live in the present, we can't cross the road without thinking ahead: Will that car reach me before I'm safely across? Our brains have evolved to anticipate whether we'll like this food, this person, that book. Entire industries - property, travel, banks, insurance, pensions, technology - analyze, construct, and sell permutations of the future. So we cannot not think about it: neither our brains nor our lives will allow it."
- From Uncharted: How to Navigate the Future by Margaret Heffernan
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