Tuesday, May 23, 2006

E-Mail Strategies

Using e-mail to find new customers is controversial, but this Inc. article shows how to avoid spamming.

A central guideline: Giving contacts the opportunity to sign up for your e-mail list. They aren't yet a customer, but they want to hear more about your services.

One tip: Give them information they can use and keep any sales pitches in the background.

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