I am often asked who, of the people living today, I would consider to be in the same league as those I have written about as a biographer: Leonardo da Vinci, Benjamin Franklin, Ada Lovelace, Steve Jobs, and Albert Einstein. All were very smart. But that's not what made them special. Smart people are a dime a dozen and often don't amount to much. What counts is being creative and imaginative. That's what makes someone a true innovator. And that's why my answer to the question is Jeff Bezos.
- Walter Isaacson in the introduction to Invent and Wander: The Collected Writings of Jeff Bezos