Tuesday, February 23, 2021

Broadway and the Pandemic

 City Journal: Judith Miller explores how the pandemic damaged Broadway's stage performances and whether theater will recover. An excerpt:

Some of that fear is likely to linger even after patrons are vaccinated. Umanoff worries that it may take a few years for people to feel comfortable again indoors—but no one really knows. “There is no precedent for this. There is no business model.” If a silver lining exists for companies like Mark Morris, it’s the growth of the fan base, thanks to online programming. Some 4,400 people from the U.S. and abroad signed up in May 2020 for an event featuring dances on video. “So now we have nearly 10,000 names on our mailing list,” Umanoff said, “including over 2,000 new donors.” But the prospect of new subscribers can’t compensate for a lost year of live performances: some $1.8 million in revenue vanished in March 2020 when performances were suddenly canceled. Jobs, too, were lost. The company’s payroll of 226 in February 2020 shrank, at its lowest point, to just 59; it has slowly recovered and is now up to 122.

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