"Okay, team. We want to sell a variety of products to this group of customers. How should we do that?"
"Consider their needs and wants and show how our products can help them?"
"Maybe, but perhaps a little too traditional. Any other ideas?"
"Insult them. Peddle guilt. Tell them that they are morally deficient or in some way deeply flawed and that only by supporting us will they be somewhat redeemed."
"I like that. I really like that."