- What is our goal?
- How can we reach it?
- What resources are needed?
- How do we get them?
- Who is on our team?
- What are their strengths and weaknesses?
- What are the main obstacles?
- How do we surmount them?
- Who are our potential allies?
- Who are our potential competitors?
- If this project doesn't work, what would be the likely culprit?
- What is the strongest appeal?
- How will it change things?
- What are the stages?
- What are the interim deadlines?
- What is the most sophisticated model of operation?
- What is the simplest model?
- What would we do with very limited resources?
- Which actions will produce the greatest results?
- Once we achieve our goal, what will be our new challenges?
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