City Journal: Andrey Mir on "The Platform Paradox." An excerpt:
Exposing yourself and your content for both the network effect and the platform’s own business is, in a sense, your platform fee. As media theorist Marshall McLuhan once said, humans are the sex facilitators to the machine world, the same as bees are to plants. The metaphor might also imply that, yes, humans make the honey for themselves, but the fruits of their labor ultimately belong to the beekeeper.
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