Increasingly we use technology to mediate not only our choices but also our emotional experiences and feelings. The companies that make these technologies don't want you to just smile and hum along to an ad that urges you to "buy the world a Coke," as an old television commercial once did. They want to know when you are thirsty. Once they know that, as Antonio observed in Shakespeare's The Tempest, you will "take suggestion as a cat laps milk."
- From The Extinction of Experience: Being Human in a Disembodied World by Christine Rosen
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