But the obituary might have been premature. Malls are staging a quiet comeback. According to the New York Times’ DealBook newsletter, higher-end retail malls are growing, driven in large part by demand for in-person shopping experiences by Gen Z (ages 14–29). According to the consumer research firm Ipsos, “58 percent of shoppers aged 18–34 said they shop at malls often, twice the rate of adults over 55.”
Read all of Christine Rosen's column in Commentary magazine.
[Photo by Caroline Hernandez at Unsplash]
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