Commentary by management consultant Michael Wade on Leadership, Ethics, Management, and Life
Thursday, January 25, 2007
Is Supersonic Back?
Remember the Concorde?
Writing in Wired, Daniel Gross notes two companies that are striving to bring back supersonic air travel.
An excerpt:
The business case for the planes presumes sales of 300 such jets over 10 years at $80 million each - a $24 billion market. Analysts say that, given recent trends, such assumptions aren’t unreasonable. The private-jet business has risen from $3 billion in deliveries in 1996 to about $16 billion in 2006 (bigger than the market for fighter planes). Boeing and Airbus each produce about 10 luxury jets for private use annually, which sell for $45 million to $60 million apiece, while Gulfstream produces 30 to 35 planes a year that go for $45 million or more a pop.
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