Saturday, December 12, 2015
Need and Interest
Many of the people who exercise the most outside of the gym are the ones you'll find in the gym.
People who are very well-read are more likely to go to bookstores and libraries than those who are not.
Individuals who really need to see doctors may be among the most reluctant to schedule a medical appointment or exam.
When marketing, it is important to recognize that need does not always produce interest if only because one person's requirement is another's mere option..
Inertia is a powerful force. So is self-destructiveness.
Posted by Michael Wade at 4:30 AM