Back to the Cave: Persuasion and Politics
When an attitude of identity politics predominates, political campaigns boil down to two main messages:
Some may argue that has always been the case but I'm not sure about that. Other political climates have favored messages such as "This candidate will get us out of a mess" and "This candidate will make us feel better" as well as a host of other messages. It strikes me that in recent years we have become much more divided and tribal. Despite the appeals of globalization, we are heading - smartphones in hand - back to the cave where tribal identification is everything.
- "This candidate is one of us."
- "The other candidate is not one of us."
That is not good news.