Wednesday, September 06, 2017

First Paragraph

Before advertising, there were hundreds of thousands of companies. And all of them looked the same. They were small and local, and they built things by hand. Most of these companies failed to make the transition to the next era. They underinvested in marketing and weren't willing to shift gears from bespoke to mass.

- From Meatball Sundae: Is Your Marketing Out of Sync? by Seth Godin

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