Tuesday, November 21, 2017

First Paragraph

In 1937, a British literary critic named Cyril Connolly sat down to write a book around an unusual question: How does an author create something that lasts for ten years? Connolly's view was that the mark of literary greatness lay in standing the test of time. With the specter of world war looming on the horizon, the idea of anything surviving in an uncertain future had a kind of poignancy and meaning to it.

- From Perennial Seller: The Art of Making and Marketing Work That Lasts by Ryan Holiday

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