Thursday, September 09, 2021

Nike's End of Men


For all the talk of a racial reckoning within major industries, Nike’s main problem is this: It’s a company built on masculinity, most specifically Michael Jordan’s alpha dog brand of it. Now, due to its own ambitions, scandals, and intellectual trends, Nike finds masculinity problematic enough to loudly reject.

Read the rest of Ethan Strauss's essay here.

No comments: