But imagine that everything bad you’ve heard about McDonald’s is true: the food is chemically calibrated and concocted to mimic authentic sources of pleasure from taste and smell, and eating that kind of carbohydrate-packed meal changes your metabolism and blood chemistry so that the more you eat, the more you want to eat, in a never-ending cycle. I’m not saying that’s true, but suppose it is. Would you then be willing to put that food in a bag, tied around your child’s neck, so that the aroma was constantly distracting kiddo? Suppose that the bag is a magic bag, where the food is always completely fresh, and in fact constantly changing in new and different, and disturbingly interesting, ways? Well, that “magic food bag” is already there, in your child’s pocket. Only it’s a cell phone, and instead of food and smells it delivers text, sound, and images.
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