"The strategy of today's internet giants might best be called vampiric. Their overriding goal is to know us, to transfer into their databases our informational life-blood. Their thirst is unquenchable. To survive, they must suck in ever more intimate details of our lives and desires. And we are not averse to the seduction. We must embrace these companies, welcome them into our homes and our lives, because we desire the gifts they bear, the conveniences they provide. Yet even as we tilt our necks, we feel that mysterious loss of selfness. We sense that we're being emptied, that we're beginning to blur at the edges."
- Nicholas Carr in 2007 (Utopia Is Creepy and Other Provocations)
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