Animal Wine Labels
An article from The New York Times Magazine on the popularity of putting "critters" on wine labels.
The most popular is the kangaroo, an animal most of us normally associate with fine wine.
The theory is the critters indicate that wine can be fun. I suspect it also means that if the wine turns out to be swill, the cover story is: "It was a joke wine anyway. Didn't you see the koala bear on the label?"