To motivate your sales reps...you have to find better and more ways for them to struggle. Give them bigger projects where they can have even bigger losses. Hold huge company meetings where you give a salesperson the gold medal of rejection: Jonathan sold 500,000 computers last months, but he was rejected 5 million times! It may sound ludicrous, but this is the way to get fire in the belly of your sales force - particularly in America, where beating the odds is highly prized.
- G. Clotaire Rapaille