Wednesday, December 20, 2006

Great Moments in Advertising

Adfreak dissects the intricacies of a 1970s board game promoting Colt 45 malt liquor:

The rules are a bit fuzzy, but they involve drinking lots of Colt 45 and following the instructions listed on the “action cards,” such as: “Smoke two cigarettes simultaneously.” “Obey any wish or request of the player on your right.” “Put an article of your clothes on backwards.” “Do a Jack Benny imitation for 30 seconds.” “Explain to other players why you think that sex before marriage is a necessity.”

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