Until last Thursday Christmas shoppers at Target department stores could purchase a 24-CD carrying case decorated with the image of Che Guevara. When I heard about it, I wondered why the retailer would want to promote the memory of a mass murderer. What's next, I asked, when I spoke with a representative of the company on Wednesday, Pol Pot pajamas?
Late Wednesday evening Target sent me this statement: "It is never our intent to offend any of our guests through the merchandise we carry. We have made the decision to remove this item from our shelves and we sincerely apologize for any discomfort this situation may have caused our guests."
That it took only a day for Target to make that admirable decision suggests that at least someone at the company knows who Guevara was and what Cuba is today thanks in part to him. The misstep, though, probably occurred because others at the company allowed Target to become a target itself of the Che myth.
Read the rest of Mary Anastasia O’Grady’s Wall Street Journal article here.