Monday, January 08, 2007

Brand Loyalty

James Lileks gets teary-eyed over the closing of a store.

But not just any store.

It's hard to say goodbye, unless of course someone just punched you and is walking away. But I must say goodbye to something that's been a part of my life since I moved back to Minneapolis in 1994: the Southdale Target store. It's closing today. Child took the news hard; this was Our Target, and we'd made weekly trips our entire life. I shared her distress: What will we do if I need a TV set, socks and milk at 8 p.m.? Wal-Mart? What do I look like, Pa Kettle? I need a store whose merchandise is finely tuned to confirm my membership in a particular economic stratum! When Wal-Mart carries toilet brushes whose handles were approved by the architect of the Children's Theatre addition, we'll talk.

Read
the rest here.

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