Scribble. Scribble. Think. Think.
I'm giving a fresh look at a product that we've offered via an unchanged format for years.
Perhaps I'll stick with that approach after analyzing the alternatives, but something tells me we are missing an opportunity. A modification might be an improvement and yet this cannot be a mere tinkering around the edges. I want a change that is close enough to the original to be reassuring and yet different enough to attract the eye and justify the effort.
"Different" by itself won't be adequate. It will have to be seriously better.
One test: Will people look at it and ask themselves, "Why didn't we think of that?"