The Feelings Factor

We direct, persuade, advise, monitor, and request but amid all of that really important, sober-as-a-judge stuff, how do we make others feel?

To what extent do we even pause to explore the feelings of others or is doing so too reminiscent of tie-dyed t-shirts and sandals? I confess to completing highly logical presentations geared to address rational concerns and root causes without once searching for the feelings behind the client's request.  

I do not remember those moments with pride.

There were gaps because the logic was my logic and the feelings were probably closer to the client's real needs. We need to pinch ourselves and recall that the ledger sheets and syllogisms are only part of the story. There are feelings between the lines and behind the options.

We've all heard the line that people won't care how much you know until they know how much you care. In order to get into the realm of caring, find out how they feel and what they feel strongly about.