Human beings are the most elusive material there is, but only human beings can consistently go beyond what customers expect. You design a slick mobile phone, people buy it, and then it's not so amazing anymore. It's a phone. You build a beautiful store, the first time I walk in I'm impressed, but after a few visits I take it for granted. It's a store. If you want to create something exciting and compelling, a performance that keeps evolving, the human spirit is the only thing that delivers. Leaders have to ask themselves: Do we want to move product, or do we want to move people?
- Lior Arussy