Over the last twenty years, four technology giants have inspired more joy connections, prosperity, and discovery than any entity in history. Along the way, Apple, Amazon, Facebook, and Google have created hundreds of thousands of high-paying jobs. The Four are responsible for an array of products and services that are entwined into the daily lives of billions of people. They've put a supercomputer in your pocket, are bringing the internet into developing countries, and are mapping the Earth's land mass and oceans. The Four have generated unprecedented wealth ($2.3 trillion) that, via stock ownership, has helped millions of families across the planet build economic security. In sum, they make the world a better place. The above is true, and this narrative is espoused, repeatedly, across thousands of media outlets and gatherings of the innovation class (universities, conferences, congressional hearings, boardrooms).
- From The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google by Scott Galloway