It is described on the bottle as a "carbonated fusion beverage." That should have been sufficient warning. Can you ever imagine yourself saying, "I'm in the mood for a carbonated fusion beverage?" I think Bruce Dern drank a carbonated fusion beverage in Silent Running. A coffee-flavored soft drink is not a bad idea, but this tastes less like coffee and more like some weird fruit juice.
In all fairness, I should note that a co-worker likes it.
[An alternative? Jolt Cola is making a comeback. Now that's a caffeine addict's drink!]