At an Inc. 500 conference a few years ago, I heard a great speech with a message that every entrepreneur should take to heart. The speaker was Jamie Clarke, a mountaineer and former cross-country ski champion who writes books and gives inspirational talks when he's not out on one of his expeditions. He was telling the story of his first climb to the top of Mount Everest. Whenever you embark on a great undertaking like that, he said, it's important to keep your goal--your real goal--in mind. So what was his real goal? You might suppose that it was to reach the summit, but you'd be wrong. The real goal, he said, was to come back alive.
Norm Brodsky on the importance of knowing your real goal.
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