"Across All Demographic Groups"

Jack Sparrow is now a household name.

In order to reach record heights Dead Man's Chest appealed across all demographic groups, including an equal gender split. "There wasn't a category that stood out," Viane noted. "It was just a total blend." The studio's exit polling indicated that the audience's assessment was on par with the original with 92 percent rating Dead Man's Chest "excellent" or "very good," and pollster CinemaScore backed that up with an "A-" rating.

The third Pirates picture, At World's End, which was in production simultaneously with Dead Man's Chest in the tradition of the Back to the Future and Matrix sequels, will set sail on May 25 of next year. Combined, the Pirates sequels reportedly will cost $450 million to produce.