Wednesday, July 19, 2006

The Good, the Bad, and the Ugly about Business Cards

I'm late in posting this, but Robert Scoble has some good tips on business cards.

Our firm's cards have the essential information on the front and our website address on the back. We used to have folding cards that had more detailed information on our services. Advantage? It was like a little brochure. Disadvantage? It was hard to slip into a business card folder. They were also difficult to carry around.

Cards bug me when:
  • You have to search to find the phone number.
  • You can't tell what the company does.
  • The busy design makes it difficult to read.
  • The color makes you wonder if the printer was unloading paper.

2 comments:

Anonymous said...

What do you mean by the last point?
• The color makes you wonder if the printer was unloading paper.

Michael Wade said...

I see some cards printed on cheap, unattractive, paper that the print shop may have wanted to unload at a bargain price.

I'm sorry. I should have been clearer.